Oren Klaff’s believes he can “Pitch Anything.”
At least, that’s what the title of his best-selling book claims.
And, thankfully, he’s got the track-record to prove it. As a pitch man for the likes of Marriott, Hershey’s, Citigroup, and others, Klaff has raised a combined total of over $400 million … at a current rate of about $2 million per week.
And here’s the best part … having worked in the investment banking industry for X year myself, there’s nothing “secret” about Klaff’s “secret formula.”
In fact, the ingredients of a perfect pitch are nearly universal:
“For [target customers]
Who are dissatisfied with [the current offerings in the market].
My idea/product is a [new idea or product category].
Unlike [the competing product].
My idea/product is [describe key features].”
Today, I want to break that formula down into three key ingredients you can apply directly to your capital raising efforts:
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