In the world of business, there’s no such thing as a stagnant company.
No growth is negative growth.
Why?
Because stagnation occurs when companies fail to adapt to competitive forces.
Smart executives are constantly reinventing themselves to capture an unfair share of channel attention and key strategic relationships.
So, how do ensure your business is growing?
By focusing on what experts call downstream development: consumer-focused growth models aimed at increasing your company’s reach, products, and ultimately sales.
Strategic downstream development essentially follows five paths:
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Resources:
HBR – Go Downstream – The New Profit Imperative
HBR – A More Rational Approach to New Product Development
HBR – Creating New Market Space
