How Much is Enough? Setting Your Ideal Capital-Raising Goal

Two of the most common pitfalls business owners face when raising capital are asking for too much money … or asking for too little.

Data on too much.

Data on too little.

The only way to be sure you’ve set your ideal capital-raising goal is to have a clear set of objectives, a realistic timeline, a robust network of investment partners, and a systematic approach to targeting the right decision makers.

1. Your Objectives
2. Your Capital Requirements
3. Your Timeline
4. Your Network of Partners
5. Your Targets

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Resources:

HBR – Focusing Capital on the Long Term
CCM – How and Why to Set a Breathtaking Capital Campaign Goal
Inc.com – Answering the Tough Questions